Being in the market of resin-based artwork is going to be quite competitive. Why? There are so many artists and there are so many platforms. But even within such competition, some creators get to make a name and make better sales. What is the secret?
The secret behind is not one, but a compilation of strategies. In this read, we’re going to tell you all you need to know about having that breakthrough as a resin artist in the 2022 market.
Master the art of layers
Have your resin-based artworks always been based on one layer or one single color for a long time? If it has been that way, it’s about time you look into how you can use different layers of resin. When you do, all you need to make sure is that you wait long enough so the layers don’t intermix. When that can be executed, it’s definitely going to be a reason for you to charge more as well.
Let your clients choose the colors
How many artists do you think let the clients choose the colors of their products? Almost none. Most of the time, what they buy is pre-made, or cannot be customized at all. What if you came with attractive color palette options to choose from? So, when your client wants something in ‘red’, not only you’re giving options to read, but you’re also giving other complementary colors as well.
Steer clear of ordinary mold shapes
Take a look at all the creations you have done so far; are they all look pretty much the same almost every single time? Do they look like copies but with different colors and elements inside them? If the answer is yes to both the questions, it’s about time you try out new shapes such as spherical, pyramidal, or even flat wall art.
The use of metallic powders
If you’ve always used the typical pigments for a very long time, there’s no doubt that all of your creations have the same intensity with colors. But the situation is extremely different when it comes to metallic epoxy powder.
Due to the added metallic effect, it brings a version of the color of your choice that just cannot be acquired by using regular types at all. Some of the most popular ones are Golds, Bronze, Aluminum, Copper, and Ruby – these work like magic with almost anything but especially with jewelry, wall art, and ornaments.
Prioritize cultural and religious elements
Australia is filled with people who are different cultural backgrounds, and different religions. If you’re not making use of these cultural and religiouselements even by now, you need to understand that you’re missing out on a lot of potential buyers.
In assessing most of these strategies, it’s clear how there should be the ideal balance between both the materials and decisions. Now that you know what exactly needs to be balanced, it’s essential that you immerse your design philosophy in these and find your own approach. That’s how you win the market.